It's probably the only time during a football game people don't get up and get something to eat.
Super Bowl ads no doubt are a part of the big draw, and some advertisers are releasing some of there Super Bowl ads early.
CBS 21 has more on the Budweiser ad and why Budweiser is so successful with their ad campaigns.
Each 30 second Super Bowl spot costs more than three million dollars, so the ad has to be memorable.
Budweiser has a 60 second spot, costing more than 7 million for the spot.
“Their hope is they hit your sentimental spot and gain your brand loyalty,” commented David Shoffner with Pavone Advertising.
A heartfelt song grabs your attention and a baby Clydesdale growing up before your eyes, it grabs your heart. So how was it that you know this is a beer commercial without even seeing a beer?
“That's one of Budweiser's keys to success, they developed an iconic part of their brand,” Shoffner shared. “It's almost not a Super Bowl unless you see a Clydesdale tear jerker.”
David Shoffner, with Pavone Advertising in Harrisburg, says two key points must be hit when hitting a homerun with the Super Bowl. At first, the company must get the brand into the commercial
“These spots have to be miniature movies they have to entertain people, have a sense of humor, and a sentimental message,” Shoffner commented. “And you have to weave the product into the story, otherwise you’ve really wasted your money.”
Second he says the focus has to be a story built around the brand and he says Budweiser has mastered its brand marketing.
“They use Bud Light to get one message across and use the Clydesdale to strike a sentimental cord,” Shoffner concluded. To see the commercial, click on the attached link.
Pavone Advertising is hosting the Spot Bowl on Sunday. The Spot Bowl is where you can vote on your favorite Super Bowl commercial.
To get to their site all you have to do is go to Find It, or you can just click on the attached link.
On Monday we will have the results at 5:30 as to which ads got the most votes.
Super Bowl ads no doubt are a part of the big draw, and some advertisers are releasing some of there Super Bowl ads early.
CBS 21 has more on the Budweiser ad and why Budweiser is so successful with their ad campaigns.
Each 30 second Super Bowl spot costs more than three million dollars, so the ad has to be memorable.
Budweiser has a 60 second spot, costing more than 7 million for the spot.
“Their hope is they hit your sentimental spot and gain your brand loyalty,” commented David Shoffner with Pavone Advertising.
A heartfelt song grabs your attention and a baby Clydesdale growing up before your eyes, it grabs your heart. So how was it that you know this is a beer commercial without even seeing a beer?
“That's one of Budweiser's keys to success, they developed an iconic part of their brand,” Shoffner shared. “It's almost not a Super Bowl unless you see a Clydesdale tear jerker.”
David Shoffner, with Pavone Advertising in Harrisburg, says two key points must be hit when hitting a homerun with the Super Bowl. At first, the company must get the brand into the commercial
“These spots have to be miniature movies they have to entertain people, have a sense of humor, and a sentimental message,” Shoffner commented. “And you have to weave the product into the story, otherwise you’ve really wasted your money.”
Second he says the focus has to be a story built around the brand and he says Budweiser has mastered its brand marketing.
“They use Bud Light to get one message across and use the Clydesdale to strike a sentimental cord,” Shoffner concluded. To see the commercial, click on the attached link.
Pavone Advertising is hosting the Spot Bowl on Sunday. The Spot Bowl is where you can vote on your favorite Super Bowl commercial.
To get to their site all you have to do is go to Find It, or you can just click on the attached link.
On Monday we will have the results at 5:30 as to which ads got the most votes.