Over the past week, the Paterno family has been working to restore Joe Paterno's legacy.
All of these reports and interviews are coming out more than a year after Joe Paterno's death, months after the Sandusky Trial, and months after the Freeh Report was released.
Some people say, it's too late and the damage is done, but a PR specialist we spoke to said it's never too late.
Ken Robinson with Quantum Communications says there are many factors for cases like this. "Would it be better to do it immediately after the incident that caused the hit to your reputation? Sure, but it's a complex situation and lots of factors to be considered and it would be hard to second guess what they've done."
Within the last week, the Paterno family has sent a letter to the Penn State football team, released a rebuttal against the Freeh Report, and on Monday, Sue Paterno had an interview on ABC with Katie Couric.
Robinson says it's not going to be easy. "It's been months now since all of this happened, so all of these months later we're really talking about restoring legacy and reputation management, and it's a difficult thing to do."
The Paterno family's response to the Freeh Report titled "A Rush to Injustice", was put together by Former US Attorney General and Pennsylvania Governor Dick Thronburgh.
The response claims that the Freeh Report is fundamentally flawed and incomplete.
Robinson says one of the most important things you can do while in crisis management is put yourself out to give your side of the story. "You want to be responsive, you want to own up to what happened, you want to be contrite, you want to be open about what's happened and show some compassion for people who were affected by it."
While some people feel it is too late, some say they are willing to listen to the Paternos' side of the story.
All of these reports and interviews are coming out more than a year after Joe Paterno's death, months after the Sandusky Trial, and months after the Freeh Report was released.
Some people say, it's too late and the damage is done, but a PR specialist we spoke to said it's never too late.
Ken Robinson with Quantum Communications says there are many factors for cases like this. "Would it be better to do it immediately after the incident that caused the hit to your reputation? Sure, but it's a complex situation and lots of factors to be considered and it would be hard to second guess what they've done."
Within the last week, the Paterno family has sent a letter to the Penn State football team, released a rebuttal against the Freeh Report, and on Monday, Sue Paterno had an interview on ABC with Katie Couric.
Robinson says it's not going to be easy. "It's been months now since all of this happened, so all of these months later we're really talking about restoring legacy and reputation management, and it's a difficult thing to do."
The Paterno family's response to the Freeh Report titled "A Rush to Injustice", was put together by Former US Attorney General and Pennsylvania Governor Dick Thronburgh.
The response claims that the Freeh Report is fundamentally flawed and incomplete.
Robinson says one of the most important things you can do while in crisis management is put yourself out to give your side of the story. "You want to be responsive, you want to own up to what happened, you want to be contrite, you want to be open about what's happened and show some compassion for people who were affected by it."
While some people feel it is too late, some say they are willing to listen to the Paternos' side of the story.