PhysOrg.com:
A ground-breaking web-based system that takes unprecedentedly detailed measurements of the body could revolutionise online clothes shopping.
The shopper would simply download software which, in conjunction with their webcam or smartphone, works like a 'virtual' tape measure, taking accurate waist, hip, chest and other measurements and advising the user on which size garment to buy whenever they visit the website of a participating retailer. Taking multiple measurements of the body quickly, easily and accurately, the system aims to ensure the best possible fit and so save retailers and shoppers millions of pounds a year in return postage costs, as well as eliminating the hassle involved in sending back clothes that are the wrong size or fit.
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A ground-breaking web-based system that takes unprecedentedly detailed measurements of the body could revolutionise online clothes shopping.
The shopper would simply download software which, in conjunction with their webcam or smartphone, works like a 'virtual' tape measure, taking accurate waist, hip, chest and other measurements and advising the user on which size garment to buy whenever they visit the website of a participating retailer. Taking multiple measurements of the body quickly, easily and accurately, the system aims to ensure the best possible fit and so save retailers and shoppers millions of pounds a year in return postage costs, as well as eliminating the hassle involved in sending back clothes that are the wrong size or fit.
MORE